Welcome đ to our branding hub for our design assets and guidelines
âParperaâ means âfair walletâ in Latin. It represents our purpose to make business easier through providing them with a fairer and more transparent solution that empower them to do more of what they love.
Our logo is the combination of a wordmark with our icon.
Our horizontal logo is our primary logo and should be used in most instances.
Our icon is a shorter version of our logo. Only use it if you do not have enough room for our full logo. While our icon can exist without the wordmark, the wordmark should never exist without our icon.
Our full-color logo should only be used on a white, black or Parpera Navy background. For any other background you should use our monochrome logo.
It's important that the appearance of our logo remains consistent.
Our logo shouldn't be misinterpreted, modified, or added to. Its orientation, colour, and composition should remain as outlined in this guideline.
Parpera Navy is our primary colour. Coral and Teal can be used as accent colours.
Only use Parpera Navy or White text on core colours as shown below. Don't interchange the use of Parpera Navy and White text according to preference.
Parpera headlines are set in Nexa and all paragraph text are set in DM Sans.
The Parpera brand assets are proprietary and protected under intellectual property laws.
Any use of Parpera brand assets must conform to these guidelines.
These guidelines may be modified at any time. Use of the Parpera brand assets constitutes consent to any modifications to the guidelines.
Contact us if you have any questions or want to request the use of brand assets that are inconsistent with the guideline
